Why do the Japanese love our logo?
Is our logo born in 1523 ?! At that time, in the south west of Japan in the Province of Aki (modern-day Hiroshima), Motonari, lord and clan chief, tried to extend his influence over the neighbouring territories that belonged to the powerful Amago, Ōuchi and Ōtomo clans.
Motonari led his own clan, skilfully alternating diplomacy and fierce fighting. His efforts bore fruit and towards the end of his life he won control of the entire Chūgoku region and the province of Bungo by crushing his enemies one by one.
Motonari had three sons, Mōri Takamoto, Kikkawa Motoharu and Kobayakawa Takakage, whom he brought up as if they were triplets, constantly urging them to band together to ensure the survival of the Mōri clan.
One day, he handed each of them an arrow and asked them to snap it. They each did this without saying a word.
Motonari then gave them each three arrows and asked them to break all three all at once, keeping them in a bundle. None of his sons succeeded.
They understood their father’s lesson: if they were always united as a trio, they would remain invincible.
The parable of Motonari and the allegorical lesson of the three arrows inspired Akira Kurosawa’s film and masterpiece Ran. It also inspired us in the design of our logo…three stripes joined together make us invincible!
Plus, TER also means three in Latin…